|Increasingly dedicated to research and lifestyles, the fair redefines the frontiers of childrenswear and focuses on scouting and the new worlds of the kids’ universe. With big names and special projects at the Fortezza and in Florence.548 collections, 327 of which from abroad, and over 5,600 buyers, making a total of over 10,000 visitors at the last summer edition: these are the figures for Pitti Bimbo, the most important international fair dedicated to children’s fashion and lifestyles, an extraordinary platform for trends, business and communication. Sensitive to recording the latest market demands. An increasingly complete panorama created for the best concept stores in the world. From the atelier luxury of sections like Apartment to the mixture of research and experimentation represented by KidzFIZZ, alongside the two exhibition projects: Fancy Room, with its lifestyle brands characterized by a pop design spirit and The Nest, a selection of small independent brands from all over the world. Plus the new Pitti Bimbo Editorials with their experimental and curious objects. All this next to the most prestigious kidswear companies, from the names that have made ecology their distinctive feature (Ecoethic) to the ever-expanding microcosms such as the sportswear of Sport Generation and the myriad street inflections of SuperStreet.
All in a setting that welcomes visitors with a pleasant, entertaining atmosphere, guiding them in constantly new and original ways through the circuitry connection fashion, art, sport and design.
The new names, special projects and returns at this edition include:
ABC 123Me, Aden + Anais, Catimini, Coqenpate, Cyrus Company Bambino, Fendi, Jupe by Jackie, Louise Misha, Moon et Miel, Rock the Goat Fashion, Scotch & Soda, The Little Tailor, William Sharp, Woolrich Kid and Yves Salomon Enfant.