A bona fide laboratory for research, a well-appointed and compact universe entirely dedicated to creativity and innovation in childrenswear. Pitti Immagine Bimbo 89 (Florence, Fortezza da Basso, 20-22 June 2019) presents The Kid’s Lab!: in a newly conceived, highly colourful, and across-the-board layout, the Top Floor of the Main Pavilion – the heart of the fair – for the first time will host all the different developments in research onto children’s fashion. A new natural habitat for the brands coming from the creative hotbed of KidzFIZZ, the collections founded from a contamination between sportswear codes and the urban elegance of #ACTIVELAB, the emerging names of The Nest and the green heart of the firms from EcoEthic and the Mini me capsule collections of Kid’s Evolution.
Thanks to the concept of Storage Milano – one of the highest ranking international architectural and interior design studios – each one of these sections will express itself through its own individual DNA and together interact with other worlds of fashion experimentation: an important step in offering the fair’s public an increasingly enjoyable browsing experience. Plus, for the first time, the planet of research will also include a series of common areas open to exhibitions, editorial projects and events that will involve buyers, the press, and influencers. Here, Pitti Club, the special area Pitti Immagine reserves for the most important top global buyers, will also find its own niche.